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Luxury hotel lobby at dusk
Amsterdam · Europe & Middle East

Securing the future value of luxury assets.

We combine operational understanding with strategic and commercial oversight to shape hospitality businesses that are commercially grounded and built for long-term value.

Selected engagements
  • Expo 2020 Dubai
  • Waldorf Astoria DIFC
  • Hamad International Airport
  • Vale do Lobo
  • Paper Moon Restaurants
Who we advise

Strategic advisors to hotel owners, developers and investors.

Combining F&B master planning, operational insight and commercial rigour to create hospitality concepts that drive long-term asset value — across Europe and the Middle East, from a boutique practice based in Amsterdam.

Boutique approach

Senior involvement, every project

Senior-level involvement and tailored solutions for every project.

Full life-cycle

Concept through performance

From concept and pre-opening to operational performance and asset value.

Deep F&B expertise

The engine of the asset

Hands-on expertise across food & beverage, hospitality operations and luxury environments.

Global & local

International, on the ground

International insight with on-the-ground understanding and strong local partnerships.

Expertise

Strategic advisory tailored for luxury assets.

We work at the intersection of concept positioning, guest experience, operational feasibility and long-term asset value creation.

Development drawings, material samples and project documents

Owner Representation & Development Advisory

Independent hospitality representation for owners, developers, investors and family offices throughout the development lifecycle.

  • Strategic Development Advisory
  • Operator & Brand Support
  • Design & Development Oversight
  • Development Governance
Boardroom overlooking a city skyline at dusk

Hospitality Strategy

Comprehensive strategic frameworks for luxury hotels, boutique brands and mixed-use developments — positioning, competitive landscape and long-term market capture.

  • Market Positioning
  • Competitor Intelligence
  • Growth & Expansion Mapping
  • Brand Architecture Advisory
Fine dining plate and wine in a luxury restaurant

F&B Advisory

Food & beverage is often the soul and the financial engine of luxury assets. We design, optimise and reposition F&B operations — from curated hotel restaurants to complex multi-outlet master planning.

  • F&B Masterplanning
  • Operator & Tenant Selection
  • Menu & Experience Audits
  • Operational Feasibility Studies
Cliffside resort with infinity pool at sunset

Resort & Mixed-Use Planning

Large-scale mixed-use masterplans, luxury resorts and high-end residential-hospitality integration. We ensure harmonious flow, strategic F&B placement and optimal commercial yields.

  • Mixed-Use Integration
  • Resort F&B Masterplanning
  • Flow & Zoning Advisory
  • Sustained Yield Optimisation
Chefs at work in an open kitchen

Concept Development

Distinctive, high-end hospitality and dining concepts that capture imagination and build brand equity — bridging creative storytelling and real-world operational execution.

  • Brand Narrative & DNA
  • Visual & Sensory Guidelines
  • Guest Journey Mapping
  • Space & Layout Optimisation
A restaurant space before and after completion

Pre-Opening Advisory

Ensuring a seamless, high-performance launch. We guide owners and operators through the critical pre-opening phases, establishing rigorous standards and commercial readiness.

  • Operational Readiness
  • Pre-Opening Budgeting
  • Critical Path Management
  • Standard Operating Procedures
Selected work

Landmark assets, owner-side.

A selection of engagements across brand representation, F&B master planning, pre-opening and large-scale hospitality environments.

01

Expo 2020 Dubai

UAE · Large-scale F&B strategy
Development of a comprehensive F&B strategy across 100+ dining concepts for one of the world’s most complex hospitality environments. Read case study →
02

Waldorf Astoria DIFC

Dubai · Pre-opening advisory
Owner-side advisory supporting positioning, operational alignment and pre-opening coordination of a luxury hospitality asset. Read case study →
03

Hamad International Airport

Qatar · Airport hospitality
Strategic advisory for hospitality and F&B integration within one of the world’s leading international airport environments. Read case study →
04

Vale do Lobo

Portugal · F&B master planning
Strategic food and beverage master planning and concept development for one of Portugal’s leading luxury resort destinations. Read case study →
05

Paper Moon Restaurants

Global brand ambassador
Supporting international growth through brand representation, pre-opening support and commercial advisory across multiple markets. Read case study →
Chefs working in an open kitchen
Our methodology
We immerse ourselves in operational reality, not boardrooms — because the best concepts are shaped by how people live, eat, drink and experience hospitality.
01

Discover

Understanding the project, market and strategic objectives.

02

Define

Establishing clear positioning, concepts and commercial frameworks.

03

Develop

Supporting projects from early vision through operational readiness.

04

Deliver

Ensuring seamless execution and launch.

05

Drive

Monitoring performance and optimising for long-term asset value.

Our network

Experience across global hospitality brands.

Advisory, pre-opening, F&B strategy, owner representation and operational support across international hotel operators, luxury brands and destination developments.

Mandarin OrientalFour SeasonsThe Ritz-CarltonWaldorf Astoria St. RegisRafflesFairmontKempinski Conrad Hotels & ResortsHyatt Hotels & ResortsAccorIHG Hotels & Resorts Autograph CollectionW HotelsThe HoxtonKimpton Canopy by HiltonHotel IndigoDoubleTree by HiltonHilton
Kerim Basaran, Founder and Principal
Founder & Principal

Kerim Basaran

Principal — Hospitality & F&B Advisory

Luxury hospitality consultant with 25+ years of experience in strategic advisory, F&B master planning and hotel development. Founder of KBHC International, serving hotel owners, developers and investors across Europe and the Middle East.

Rather than theoretical recommendations, the advisory is grounded in real-world hospitality operations and commercial realities.

25+Years in hospitality
2Regions — Europe & Middle East
1Senior advisor, every project
Inquiries

Start a conversation.

Whether you require strategic F&B master planning, concept positioning or comprehensive owner-side representation, our advisory is structured to secure your long-term objectives.

Advisory request

Please provide brief details about your asset and strategic needs. All communications are treated with strict professional confidentiality.

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Telephone +31 6 57 111 565
Office

Amsterdam, The Netherlands

Operating globally across Europe & the Middle East
Response protocol

Every inquiry is reviewed personally by Kerim Basaran.